About Us

About The Children's Traffic Club shop

Materials to encourage road safety education in the early stages of a child's life!

The Children's Traffic Club Webshop offers a wide range of road safety education materials for children, parents and professionals. Our material not only supports the 'core' Club but can also be used separately at home or in early year's settings to engage children in vital road safety messages in a fun and memorable way. These materials range from professional (click to professionals) resources such as materials for nurseries and playgroups and child-minders right through to educational goodies for children (click to kids collection) like fun glove puppets, bean bags and board games.

Parents can also use our shop to join their 3 to 4 year old child to The Club, which costs only £14.95 for a set of six colourful books. Each book is full of fun characters, stories, activities, stickers and is designed to help parents and carers teach their children road safety skills at home.

About The Children's Traffic Club

The Children's Traffic Club is an award winning road safety programme to help parents/ carers teach their 3 to 4 year old children how to keep safe in a fun and memorable way!

For over 20 years, The Club has been helping parents/ carers and professionals to address the problem of young children being killed or injured on UK roads.

At the heart of the Club are six colourful books full of road safety messages, fun characters, stories, stickers and much more. Once a child becomes a member, these books are delivered into their home, one every three months.

If you live in London, Wales, and certain areas of North Yorkshire – the Club is totally free to join – paid for by your Local Authority. If you live in other areas of the UK – membership costs only £14.95 and this entitles you're child to 6 books over an 18 month period. To find out more, please visit The Children's Traffic Club site here.

On-going, in-depth research proves it works and helps save lives! To date over 2.5 million children around the UK have become members and received The Club materials directly into their home. 98.4% of parents feel The Club helped them' teach their children road safety skills' and 95% of parents said 'The Club had helped them personally to become more road safety aware'

Click here to find out how The Club has helped other parents and professionals.